Gray Bay Marketing was founded by Julia, an operator first—not a career agency marketer. Before Gray Bay, she built and ran e-commerce and hospitality businesses, managing millions of dollars in paid advertising spend directly. That hands-on experience shaped how she thinks about marketing: budgets are real, margins matter, and performance has to be measurable.

After years of working with fragmented agencies—one for ads, one for social, one for web—Julia built Gray Bay to replace that model. The goal was simple: create a marketing partner that operates like an internal team, fully accountable to business outcomes, not vanity metrics.

Gray Bay works shoulder to shoulder with founders and leadership teams, learning the business from the inside. We don’t just launch campaigns—we build systems. From websites and search visibility to paid media, email, content, and reputation management, every effort is aligned around growth, efficiency, and long-term brand value.

Today, Gray Bay partners with founder-led businesses in the $3–10M range that want experienced execution without hiring a full in-house department. When you work with us, you’re not outsourcing marketing—you’re adding a team that understands what it means to spend real money, scale responsibly, and grow with intention.